LOL, That's The Name
League of Legends is out with new branding for it's e-sports league which sits atop 12 regional groupings. The name? LOL E-Sports. It's easy to LOL at League of Legends for sticking with moniker but it hasn't harmed them so far, they and their parent company Riot Games, are doing pretty well.
What It Means:
- Regional League of Legends leagues will continue to exist and operate under their own names.
- LOL will be rolling out three new shows across YouTube, Twitter and Facebook, but snubbing Twitch.
- The new brand is part of LOL's mission to bring e-sports to a billion people, which requires "it starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge tech."