Ah, I love the smell of a deal war in the morning! Quebec billionaire Pierre-Karl Péladeau is mounting
a bid to undermine Air Canada's bid to takeover rival airline Air Transat.
The backdrop: Last month, Air Transat shareholders approved a bid by Air Canada to purchase the airline for $188.7mil—down 75% from the original, pre-pandemic bid of $720 mil.
- The hold up? The deal needs to be approved by regulators in Canada and Europe before it can proceed.
Critics—including PKP—argue that Air Canada taking over Air Transat will reduce competition in Canadian air travel and result in higher prices for travellers.
Enter PKP: Sniffing a deal, PKP is doing everything he can to put the breaks on the acquisition.
- The Quebec media tycoon initially presented his own offer that would pay 20% more than Air Canada but the deal was swiftly rejected by Transat board members who preferred Air Canada's terms.
Now, Pierre-Karl Péladeau is making the case to regulators and politicians that it's in consumers best interest to deny Air Canada and accept his bid.
Whats next: According to The Globe, Minister Garneau is expected to present a recommendation to cabinet shortly and a decision is likely to be made late January or early February.
Bottom line: Although self-interested, PKP makes some good points and the Competition Bureau agrees, saying the merger "is likely to result in substantial anti‑competitive effects". But it's not like we'll be travelling anywhere anytime soon...