Zuck’s plan

Apple may have its Vision Pro, but Meta CEO Mark Zuckerberg has a vision of his own. (That is the one and only time we will use that joke—promise!)

Driving the news: Zuck held his first employee all-hands meeting since 2020 and used the forum to pitch a plan for our brave new digital world that looks quite a bit different than Apple’s. 

  • Meta’s Quest VR device is about “people interacting in new ways and feeling closer,” Zuck said. “By contrast, every demo that [Apple] showed was a person sitting on a couch by themself,” he added.

Why it matters: As the two tech giants furthest ahead in the VR race, the fight between Meta and Apple is set to define how we interact with each other (or don’t) in the virtual world.

  • Apple has pitched the Vision Pro as a tool for doing things on your own, like getting work done or watching souped-up home movies.

  • Meta has positioned its Oculus headset as a way to access virtual worlds— that is, the metaverse—where you can interact with other people using avatars. 

Yes, but: We don’t yet have much evidence to suggest that people want to do either of those things. 

  • The metaverse has been slow to take off and Oculus sales shrank last year. Reviews of the Vision Pro have been positive so far, but it remains to be seen how it’ll perform in the market.

Bottom line: It’s still early days in the competition to own the VR space, and too soon to make a call on how big that space is actually going to be.—TS