Big news in the TikTok world. Charli D’Amelio, one of the biggest stars on TikTok, joined rival app Triller. Depending on how you react to that sentence... probably says a lot about how much time you spend on TikTok.
So for the less TikTok literate, let's break it down:
- Charli D’Amelio is the most popular creator on TikTok with over 87 million followers
- Triller is a US based rival to Chinese based TikTok
Zoom out: As the future of TikTok in the US remains in limbo, rival apps, such as Instagram Reels and Triller, are attempting to stake their territory.
Platforms have realized that the quality of talent and content is as important as the functionality of the app itself. That's why Triller has been actively recruiting big name TikTokers to join their platform.
But will it work? Triller can sign all the talent they want but unless they can build as addictive an algorithm as TikTok's, it's hard to take them seriously.