Jennifer Hawkins on Canadians Love For Loyalty Programs
A Q&A with the Blue Rewards President.
🤝 Meet Jennifer Hawkins. She’s the president of Blue Rewards (formerly Air Miles) and a 20-year veteran of the loyalty program space. We sat down with Jennifer to talk about the rebranding of Air Miles, what people are cashing their points in on, and why the average Canadian carries 10 loyalty cards.
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