Two things are true: Electric vehicles have never been better, and the vast majority of people in Canada (and the US) still aren't buying them.

So what's going on? Has the EV transition hit a roadblock or are these natural growing pains that will get worked out in time? And how are the automakers factoring all this into their plans for the future?

Brian Kingston, President and CEO of the Canadian Vehicle Manufacturers' Association, joins us on this episode to explain what's going on inside the automaking sector and where the Big Three automakers see challenges and opportunities when it comes to EVs.