What they found: According to internal documents obtained by the WSJ, Facebook has a program called XCheck which exempts certain high-profile users, like celebs, athletes, and politicians, from the platform's rules.
The program was first developed to avoid PR messes for Facebook: XCheck would flag a post by a high-profile user which would then be reviewed by a content moderator to confirm whether or not their post violated content guidelines before it got pulled.
- For example, a high-profile userâs post that spreads COVID-19 misinformation wonât be automatically removed, but a âregularâ user posting the same content will be blocked. Â
Why it matters: The program has since provided a route for high-profile users to completely bypass content guidelines.Â
- As of 2020, around 5.8 million people were whitelisted as part of XCheck, and many have shared content that would otherwise not be permitted on the platform.
- For example, in 2019 XCheck prevented moderators from removing nude photos shared by Brazilian soccer star Neymar of a woman who accused him of rape.
- And just under 10% of posts that XCheck flags are manually reviewed, meaning most flagged content remains on the platform.Â
Bottom line: With more than 3 billion users, Facebook has become a dominant forum for global communication, but it continues to struggle with setting and enforcing a standard set of fair and equal rules for all its users.