Are you a lonely heart? Do you have some serious cash burning a hole in your pocket but aren’t famous enough to get on Raya? Well, now you’re in luck.
- After Tinder parent company Match Group saw success with The League, a premium dating app it acquired last year, it’s doubling down on the growing market opportunity.
- A recent survey found that 78% of online daters aged between 18 and 54 experience some degree of emotional burnout. So now, avoiding that burnout is a premium perk.
Yes, but: A volume-first approach is tried and proven, so whether users will pay up for (theoretically) higher quality options will depend on whether these apps can actually deliver on their promise—especially as paid user numbers start to dwindle at Tinder.—LA, QH