The world’s biggest rodeo event isn’t all barrel racing and politicians flipping pancakes but a once-a-year opportunity for Calgary to lure potential residents and investors to the city.
Catch-up: The first Calgary Stampede went ahead in 1912 after the city’s “Big Four” businessmen and ranchers agreed to bankroll the event for $100,000 (worth almost $3 million today). Since then, the rodeo has become a 10-day moneymaker for the city.