Nothing quenches your thirst like an ice-cold Coca-Cola on a blisteringly hot day. Whether you’re a fan of the OG formula, Diet or Zero, that sweet and spicy bite is a perfect caffeinated pick-me-up. 

Is the $8.48 price for 24 cans of Coca-Cola from… 

  1. 2001
  2. 2011
  3. 2021

The correct answer is 2021! 

Zehrs sells a 24-pack for $12.99 today.

$8.48 in 2021 is equal to $9.45 today, according to the Bank of Canada’s inflation calculator, meaning the price of Coca-Cola has risen relative to inflation. The soft drink giant announced it would continue “cost inflation-induced price hikes” this year, betting on the strength of its brand to keep sales steady. 

(Source: IGA Flyer, June 3 to June 9, 2021, p.1)

25% of readers got last edition’s inflation game correct—the price of a 12-volt car battery was $9.90 in 1963.