What is the one thing you’re missing on your Apple devices?
If you said “a headphone jack,” you’re unfortunately out of luck. But if “more advertising” is an idea that gets you jazzed, then we have good news: Apple is preparing to beef up its ad business and could roll out more placements across pre-installed apps like Maps, Books, and Podcasts.
Why it matters: Premium products, not advertising, have been Apple’s bread and butter since Steve Jobs set the company’s direction in the late 1990s. Expanding its ad business would be a significant shift in Apple’s strategy.