In Mad Men, Don Draper pulled airline ads so they wouldn’t run next to newspaper stories about a plane crash. Now imagine if that was happening all the time, every day, to every online news site.

Like all of us in fourth-grade science class, Toyota is learning to reduce, reuse and recycle. 

What happened: Toyota will begin making batteries for some of its new electric and hybrid vehicles using recycled materials, including components from its old Prius models — part of a new deal with Redwood Materials that could have broad implications for the EV industry. 

If you’re like us, there’s a good chance your music career began and ended with high school band class. Now, YouTube’s new AI tools could make your popstar dreams a reality.

What happened: YouTube has launched Dream Track, its new generative AI tool that lets users create short pieces of music in the style of famous artists with a simple text prompt (i.e. “A sunny morning in Florida, R&B”) or hummed tune.

The fall season brings colourful leaves, pumpkin spice lattes — and, if you work in tech, the unfortunate, looming spectre of layoffs.

What happened: Amazon cut 180 positions from its gaming division after shutting down its Crown streaming channel and Game Growth marketing platform. The company plans to focus its efforts on Prime Gaming, which has plans to release new Blue Protocol, Tomb Raider and Lord of the Rings games.

The half-million people who lived their dream of hearing Freddie Mercury cover System of a Down thanks to AI might soon be disappointed.

What happened: YouTube laid out its policy for AI-generated videos, which will make creators identify when videos have been created or altered using AI. It will also give people the ability to request the takedown of “deep fake” videos impersonating them.

Like a dinner party guest who doesn’t know when to leave, Huawei is still kicking around Canadian universities' research departments. 

Driving the news: Chinese tech firm Huawei is still seeking patents for research conducted alongside Canadian universities, over two years after the federal government moved to curb collaborations with countries that pose a risk to national security, per The Globe and Mail. 

Whether you’re at a family get-together or surfing online, politics can be a dicey topic to explore. 

What happened: Meta will start requiring advertisers to disclose if they’ve used AI to create or alter political, social issue, or election-related ads on Facebook and Instagram, its latest step to curb the role of AI-generated deepfakes in the spread of election misinformation.

Social media platforms are bracing for a potentially rough quarter, but they do have one hope: those “tap here to buy now” ads.

Driving the news: Pinterest said it hit its first quarterly profit of the year because its ads are more relevant than ever. That was a much more optimistic tone than its competitors.

Just like you with your ex, the general public has fallen out of love with dating apps.  

What happened: Bumble co-founder Whitney Wolfe Herd is stepping down as CEO of the dating app company and will be replaced by current Slack head Lidiane Jones next year. 

The maker of Fortnite is hoping to score a victory royale against one of the titans of tech. 

What happened: A long-awaited antitrust trial between Google and Epic Games kicked off yesterday. Epic argues that Google makes it too difficult for both developers and Android users to upload, download, or make purchases through anything other than its app store, allowing Google to control an illegal monopoly and enrich itself through its exorbitant fees.