Changes by Apple to limit how companies track iPhone users have created an opportunity for Shopify to turn its advertising business into a growth engine this year, president Harley Finkelstein
told the
Financial Times.
Why it matters: Shopify is doing the new year, new me thing (relatable, to be honest) after a painful 2022 that saw its share price fall 70%. E-commerce growth stalled as Covid lockdowns ended, and now the company needs to find another way to grow quickly.